YCCECE New Brand Identity!

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Yew Chung pioneered what were then the radical concepts of Early Childhood Education (ECE) in Hong Kong some 85 years ago. In 2018, true to its ECE roots and educator heart, YCEF aims to upgrade Yew Chung Community College (YCCC) to the tertiary teacher training institution: Yew Chung College of Early Childhood Education (YCCECE). Let’s check out YCCECE’s visual identity:

❮❯ Latitude and longitude – a homage to master Tai-keung Kan’s original logo design, we pared it down to the Earth’s positioning lines, and celebrated them.

❮❯ Educators – shapes of humans (人) cradling, guiding, supporting each other.

❮❯ Tertiary Education – the complex, endless path of finding our place in the world; finding ourselves.

❮❯ East x West bespoke typeface – English is Yew Chung Display; Chinese is Yew Chung Ming. English R has the Chinese-like stroke (捺); Chinese character teach (敎), in its ancient form, has the English-like X.

耀中幼教 ❮ 幼教先師 ❯ Yew Chung ECE ❮ Bright and Early ❯

85年前,幼兒教育鮮獲關注,但耀中高贍遠矚,成為香港提倡幼教的先驅。時至2018,耀中教育機構承傳創辦人的教育初心,發揚多年來的幼教傳統,計劃將耀中社區書院升格為高等師訓學院!先睹為快,一起了解學院的視覺識別:❮❯ 經緯線:向大師靳埭強先生的原創標誌致敬,精簡其設計至地球經緯,歸根再蛻變,畫出耀中全球新定位。❮❯ 教:多個「人」字擁抱、相互扶持和指導。❮❯ 學:自我啟蒙之路崎嶇漫長,無盡頭、一輩子的學習,就是高等教育。❮❯ 字體中西合璧:英為Yew Chung Display;中為耀明體;英文字「R」包含中文字的捺,而「教」的古字仿如英文字「X」。預告網站: ece.yccc.edu.hk/tc==Yew Chung pioneered what were then the radical concepts of Early Childhood Education (ECE) in Hong Kong some 85 years ago. In 2018, true to its ECE roots and educator heart, YCEF aims to upgrade Yew Chung Community College (YCCC) to the tertiary teacher training institution: Yew Chung College of Early Childhood Education (YCCECE). Let's check out YCCECE's visual identity:❮❯ Latitude and longitude – a homage to master Tai-keung Kan's original logo design, we pared it down to the Earth's positioning lines, and celebrated them.❮❯ Early Childhood Educators – shapes of humans (人) cradling, guiding, supporting each other.❮❯ Tertiary Education – the complex, endless path of finding our place in the world; finding ourselves.❮❯ East x West bespoke typeface – English is Yew Chung Display; Chinese is Yew Chung Ming. English R has the Chinese-like stroke (捺); Chinese character teach (敎), in its ancient form, has the English-like X.Teaser site: ece.yccc.edu.hk/en

Yew Chung Community College 發佈於 2018年1月17日

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